RWHC is pleased to announce a modified 2020 Mystery Shopper Program. This program aligns RWHC Member hospitals that are willing to “mystery shop” one another’s facilities to help each hospital improve their customer service experience.

RWHC Mystery Shopper Program

PLEASE NOTE: Given the current COVID-19 crisis, the Live Shopper component will NOT be offered this year. The Program will consist of the Phone Shopper and Website Shopper components:

1. Live Shopper experience at your hospital: CANCELLED

2. Phone Shopper: This will be used to determine consistency of branding and staff interactions during phone calls to your hospital. Calls will occur during multiple shifts and days, and will be completed within a two-week period. Different reasons for the calls will be provided, e.g. “I am sorry, I meant to contact the Therapy department, could you please transfer me,” or “What are your clinic/urgent care hours?” Calls should be made from cell phones so a hospital name does not show up on caller ID.

3. Website Shopper: This will be used to evaluate your hospital's website in terms of ease of navigation, consistency of branding, overall appearance, relevant and current information, etc.

Participating Hospital Requirements:

  • Identify a “Mystery Shopper” from your hospital for each component of the program.
  • Shoppers will participate in the Mystery Shopper Orientation Training Webinar on Wednesday, June 17th from 10:00 a.m. to 11:00 a.m.    
    • Please note: Returning Shoppers from last year are not required to attend the training. Shoppers will leave training with an understanding of the purpose/process of the mystery shopping experience, be comfortable with and understand the rating tools, and how to troubleshoot any potential problems that may arise. Our goal is that Shoppers leave feeling comfortable and ready for the experience.
  • “Take Out What You Put In.” If you choose to have this service provided for your hospital, the requirement is that you return the same service to another participating hospital.

RWHC's Role:

  • Monitor and assign Shoppers to ensure that anonymity is maintained for the Shopper, and that any non-negotiables are identified for the hospital (e.g. hospitals with overlapping marketplaces may not want to be mystery shopped by one another)
  • Work with hospitals to identify potential Shoppers
  • Assign and facilitate Shopping Experiences between hospitals
  • Act as a liaison between the Shopper and the hospital being shopped
  • Maintain anonymity of all Shoppers
  • Train all Shoppers on how to provide a comprehensive experience and report
  • Provide and review all reports to the hospital that has been “shopped”


  • May: Register to participate and determine shoppers by June 15
  • June: Shopper Training on June 17
  • July/August: Shopping occurs (phone and website)
  • September: Shoppers submit reports to RWHC by September 10; Final reports sent to hospital CEO

This program is great to get a different perspective. It can also be used as a tool to train our team. There was a lot of good information provided for us to create action items and make improvements. It was nice to get honest, unbiased feedback so we can make changes.

Program continues to give insight into our approach and delivery of service to our community. Anonymous

RWHC is pleased to offer this service at no cost to RWHC Members!

Upon registration, you will receive the Memorandum of Understanding for you to complete and return to RWHC.

Registration deadline is June 15th

If you have any questions regarding this program, please contact Carrie Ballweg, Education Services Manager,, 608-643-2343.

©2020 RWHC, 880 Independence Lane, Sauk City, WI 53583