In a statewide multimedia campaign that brings together health care professionals across the state to share their confidence in COVID-19 vaccines, the Wisconsin Department of Health Services (DHS) is encouraging Wisconsinites who may be hesitant to start a conversation with their own family doctor about the vaccines.
WHA worked with DHS to identify spokespeople for the “Our Doctors” campaign, putting the agency’s team in touch with SSM Health, Mercyhealth Janesville and Asiprus Medford Hospital, all of whom are featured (including WHA Board member Dr. Mark Thompson from SSM Health) along with other providers in the series now running across the state on television, radio and billboards, in local newspapers and on social media.
WHA invites members to share these the videos with their audiences to spark dialogue with patients who have not yet been vaccinated. You can access “Our Doctors” videos on the DHS YouTube page: https://www.youtube.com/playlist?list=PLrVDlKoVyjBSF2rRYESU7k0uUABaWz323
Here are a couple examples of how WHA is amplifying these messages:
As always, we thank you for the work you do to keep our Wisconsin communities healthy and safe.
Vice President, Communications
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Madison, WI 53725-9038